Empowering Vision, Enriching Lives

Bringing clarity to life through innovative lens solutions, trusted expertise, and a passion for better vision.

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Superior Lens
Quality

Engineered with precision materials and coatings to deliver unmatched clarity and comfort.

Custom Solutions for Every Need

Choose from a wide range of designs, indexes, and coatings tailored for every lifestyle.

Trusted Expertise & Service

Backed by years of optical experience and a passion for helping customers see their best.

From Vision to Legacy: The Growth Journey of
Sadguru Opticals

Sadguru Opticals was founded in 2009 by visionary entrepreneurs Jigar Shah and Mishal Shah, hailing from Gujarat. With years of experience in the spectacle lenses industry, Jigar Shah identified an untapped opportunity in Vasai, a thriving town on Mumbai’s outskirts. Where established companies had yet to venture, Sadguru Opticals filled the gap, bringing quality eyewear and exceptional service to the community.

“As Sadguru Opticals flourished, Jigar Shah recognized the need for strategic expansion. To drive growth and reach more eye care professionals, he called upon Mishal Shah his younger brother from his home town. Together, they combined their expertise, passion, and vision to elevate Sadguru Opticals. With Mishal on board, the company accelerated its outreach, forging strong relationships with eye care professionals and further establishing its presence in the vicinity.

“Sadguru Opticals steadily became the go-to destination for spectacle and contact lenses in Vasai. The brothers’ ambition didn’t stop there. They forged partnerships with renowned MNCs like Essilor, Zeiss, and Hoya, offering exclusive products to their customers – a first in the region. This strategic move elevated Sadguru’s status, providing unparalleled access to premium eyewear solutions.”

Apart from spectacle lenses Sadguru Opticals also dispenses a range of branded contact lenses like Johnson & Johnson & Alcon to name a few. The brothers are always keen on adding newer products to their kitty which could be an interesting for their customer as they build credibility in their ability to make lenses thinner & lighter. Today, Sadguru Optical serves as a trusted optical solutions provider, driven by innovation and customer-centric values.”

Technology at a Glance at OptoNova+

The brand of Sadguru Opticals is known to bring classified products and high on technological products for their customers. Hence OptoNova+ is backed by some serious technologies involved in making complex spectacle lenses.

The Right Material
Choice

The Coating
Science

The Abbe
value

The Design
Effect

Clarity

See the world in stunning detail, every moment.

Experience vision like never before—with lenses designed for life in focus.

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Your vision,
redefined.

The Born of OptoNova+ – 2023

"With international partnerships and distribution agencies, Jigar and Mishal recognized a significant shift in India's economy: consumers prioritizing quality over quantity. Anticipating this trend, the visionary brothers conceptualized exclusive products tailored specifically for Sadguru Opticals. This forward-thinking approach enabled them to cater to the evolving demands of discerning customers."

Hence, OptoNova+ was born – A in house registered brand from the house of Sadguru Opticals, designed to match top notch quality away from the competition.

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